
Briatore: "the Formula One is my big passion and not only..."
A life on the crest of a wave
Flavio Briatore: "to obtain success in life it is necessary first of all to have the right chances
and the conviction to do it and be able to reach it".
Briatore was born in Verzuolo, in Cuneo in 1950, by primary
school’s teachers. After diploma of surveyor, he works
as skiing instructor and restaurant manager. After working
for insurance policies in Saluzzo and neighbourhood, he
begins in the world of the business class in Cuneo, collaborating
with a building local and building financier, Attilio
Dutto, who bought out the paramatti Vernices, ex
company of Michele Sindona. On March 21 of 1979, after
the Attilio Dutto killing in Cuneo begins the Briatore
escalation. From Cuneo to Milan he starts frequenting the
Stock Exchange. After intense events and the important
friendship with Luciano Benetton who allows him to reach
a series of infinites success up to arrive to the precious
world of formula 1. To the businessperson and man Briatore
from blue glasses, elegant-casual, we ask to reveal the
secret of his success.
Flavio Briatore a name that is synonym of success. He
has reached his success starting from the bottom as in
the most famous histories of the Italian and worldwide
business class. What type of experience did you have in
races? How many satisfactions did you have thanks also
to the world championship?
It is without any doubt a fantastic experience and that does
not have any comparisons. You are always in touch with
numbers one, there is competition and you have to give
the best. Only in this way, giving the best of what you can
do you is able to obtain the biggest satisfactions. Therefore,
Formula 1 and races have been for me and will be one of
those experiences which mark you for all your life.
His good activity comes from large part from his dedication
and results which was able to get in the complex
formula one sector, where thanks to his special charisma
and to his capacity of relationship new sponsors and millionaire
contracts were concluded. What is the secret of
his success? In addition, what would like to tell who is
young a dream in formula one?
Above all the success is done of hard work and a lot of
effort. It never comes alone, but only when you get it. You
need a lot of training, as football players who always need
to be in form to give the best. To young people what I can
say is that to obtain success in life is necessary first of all to
have the right chances. Only in the moment in which you
got the chance then you must be able to play all out with
a lot of effort and the conviction to do it to and be able to
reach it.
Do you to want to describe us pervasively your global
activity, among which business you manage it gives you
bigger satisfaction and how can you lead and coordinate
all you do without renouncing enjoying life, everybody
waits this revealing answer and they take note.
About this I do not have any doubt, for sure formula 1 is
the biggest passion of my life and then in a way the business
I prefer. All the rest that surrounds me and I created
was principally done to give the possibility to others to
work, and offer the chance to many people to work with
me now. In addition, this is a satisfaction but different
from the other one.
The marriage is a decisive moment in each life of everybody.
How was your wedding with Elizabeth Gregoraci?
The marriage is a fundamental step in life of a person. In
my mine was a passage I felt to do it because I found the
right person, who complete me and that she was a part of
my life. The marriage is an emotional fact that joins two
persons who really love each other.
What short term projects for the future?
Only one: try to win the world Campion of Formulates 1
next year.Francesca Rispoli Valenti
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